SLOGAN OR LOGO
What is the difference between companies producing the same product? We are not talking about the quality of the goods, the size of the package and the cost. We are talking about visual or auditory difference. A trademark (TM) or trademark is an individual way of distinguishing from the rest, the power of influence of which on consumers is difficult to convey. It can be a word, a slogan, an image, a symbol, or a combination of all of the above. A word mark consists of an invented phrase or one taken from everyday speech. There are no pictorial elements in it, but letters can take any form. Drawings of objects are pictorial, even a three-dimensional combination of letters is included in this category. The most common are combined signs consisting of an image and a word or a set of words, numbers and letters. The most recent inventions were three-dimensional stamps.
PROPERTY RIGHTS IN UKRAINE
It is not uncommon in the courts for claims of misuse of a trademark by a third party without the consent of the owner. During the hearings, it turns out that it was not officially registered, so everyone can dispose of it. It is for the protection of intellectual property that it is highly desirable to register a trademark in Ukraine. After state registration, full rights to the brand are transferred to its owner, and further use by third parties is possible only with the permission of the owner. We can say that the registration of TM gives the owner extensive legal protection. An individual or legal entity or a group of persons can submit documents – citizenship in this case does not matter. If it turns out that there are several packages of documents for a similar brand, then the certificate is issued on the basis of the package with the earlier submission. The legislation provides for trademark protection for 10 years with the right to indefinite renewal for the same period. You can register a trademark in Ukraine on your own. To do this, you need to collect the necessary package of documents and submit to government agencies. What follows is a painfully familiar process. You will be constantly “kicked” from office to office, demanding more and more papers. As a result, this quantity will not grow into quality in any way, and the price paid, not so much materially as morally, will be high. Therefore, for those submitting documents, there is an acute question of where it is better and how to register a trademark and how much it costs. To do this, you need to collect the necessary package of documents and submit to government agencies. What follows is a painfully familiar process. You will be constantly “kicked” from office to office, demanding more and more papers. As a result, this quantity will not grow into quality in any way, and the price paid, not so much materially as morally, will be high. Therefore, for those submitting documents, there is an acute question of where it is better and how to register a trademark and how much it costs. To do this, you need to collect the necessary package of documents and submit to government agencies. What follows is a painfully familiar process. You will be constantly “kicked” from office to office, demanding more and more papers. As a result, this quantity will not grow into quality in any way, and the price paid, not so much materially as morally, will be high. Therefore, for those submitting documents, there is an acute question of where it is better and how to register a trademark and how much it costs.
REGISTRATION LAWYER
Ukraine, and especially Kyiv, is “teeming” with offices offering trademark registration at an adequate price. But it’s not about cost, it’s about time. The standard procedure takes a year or more, which is a long time. An experienced Kyiv lawyer will immediately suggest the required package of documents, independently check it and make comments. Ukrainian legislation specifies restrictions on the type and form of a trademark, therefore, in order not to try to register a mark several times, it is better to entrust the proofreading to a lawyer. He must have his own application template and forms that the submitter fills out. Also, the lawyer is obliged to check the existing database of evidence – whether there is something similar there. All this saves valuable time of consideration in state bodies. An important plus is the possibility of remote work.
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